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Asia

Business Outlook

COMPANY OF THE
YEAR - 2023

Flin Lee, Founder & CEO

Flin Lee, Founder & CEO of Le Craftsmen is a celebrity jewellery designer and gem hunter. He is a professional gemologist and the author of the book ‘The Diamond Legacy’. His inclination towards gemstones led him to delve deeper into jewellery designing and in no time, he established Le Craftsmen, a boutique bespoke jewellery label, that specializes in exclusive prestige jewellery.

At Le Craftsmen, every piece of jewellery is exclusively designed and crafted, set only with the highest quality gemstones and forged with precious metals using both traditional and modern techniques

LE CRAFTSMEN

Blending Creativity & Expertise to Craft Prestige Jewellery

Fine jewellery has metamorphosed into a vehicle of self-expression. Buyers are searching for unique and exquisite pieces that can complement their statement style. Fashion lovers are restlessly casting about for exceptionally fine jewellery that can be customized, making it unique. Hence, fine jewellery players need to reimagine their product design and overturn the convention in this domain. Singapore-based Le Craftsmen is leaving no stone unturned to meet the specific desires of its customers. A bespoke jewellery company renowned for designing and crafting prestige fine jewellery, Le Craftsmen was established by Flin Lee – an illustrious celebrity jewellery designer and gem hunter.
     Flin Lee, founder and jewellery designer at Le Craftsmen believes in the artistry, exclusivity, and quality of gemstones. He has designed many exclusive jewelleries for celebrities and also pageants i.e. Mr. World Singapore, and also the author of the book ‘The Diamond Legacy’. “At Le Craftsmen, every piece of jewellery is exclusively designed and crafted, set only with the highest quality gemstones and forged with precious metals using both traditional and modern techniques,” he says.
     Flin Lee designs all fine jewellery collections, paying close attention to the smallest details to create a one-of-akind fine jewellery piece. Each and every design is unique in itself. In fact, most of Le Craftsmen’s jewelleries are not publicized in order to maintain the design’s exclusivity. The process begins by identifying and obtaining exceptional gemstones of great quality, value, and beauty from mines and traders all around the world. Flin himself travels around the world to hunt for the perfect piece. Following the selection, all of the gemstones are

casting, Laser Soldering and CNC machines for detailed work. Including investing in Laser Engraving Machines to perform highly detailed contemporary engraving work”, shares Flin.

Thriving by Pursuing the Passion
Flin Lee’s passion for gemstones began as a child, and his gem-collecting interest progressed into the industry as he explored extraordinary gemstones and jewellery. Although Flin Lee majored in design, while pursuing an Bachelor Degree (Hons) in Mechanical and Aerospace Engineering, his inclination towards emstones led him to earn a Diploma in jewellery design as well as education in gems and jewellery from institutions such as GIA (Gemological Institute of America).
     Born as a Peranakan, also known as Straits Chinese, Celebrity Designer Flin Lee has always been intrigued by its vibrant heritage and culture. The idea that the Peranakan culture is long in decline has been prevalent. His dedication to preserve and revive the heritage inspired him to give a modern touch to traditional Peranakan jewellery for all generations to appreciate the cultural and historical significance the heritage offers. Inspired by the intricacy of Peranakan jewellery, architecture, arts and crafts, he creates his unique contemporary Peranakan jewellery collections, Le Straits collection, with molten gold forged into exquisitely fine jewellery. Truly reflects his penchant for beauty and intricate details.

Infusing Heritage with Modern Art
Le Craftsmen is growing steadily while exploring different options wherein Flin Lee tends to take more calculated risks to analyze and make necessary changes to take the company to the international stage. Flin Lee perfectly understands industrial market sentiments and is adaptive enough to go that extra mile to innovate and create. He likes to strike a balance between being an artist and a jeweller.

Vintage jewellery and heritage designs from bygone eras have always been treasured and valued around the world. In a country with a brief history like Singapore, when it comes to local heritage designs, one of the most popular is Peranakan. The Peranakans were among the first Singaporeans to have extensive jewellery collections, especially among wealthy families. A traditional ‘Bird of Paradise’ intricate gold and diamond brooch was also presented to Queen Elizabeth from government of Singapore in 2012 as a Diamond Jubilee gift. The piece is a traditional Peranakan-style brooch, made of yellow gold and set with 61 diamonds.
     Le Straits collection, Le Craftsmen’s flagship design, is a contemporary Peranakan fine jewellery label that incorporate nostalgic history with a modern twist. The label navigates the cusp that embodies the intricacyof Peranakan art, bridging contemporary designs with traditional artistry. Every piece of jewellery is exclusively designed by our celebrity designer and crafted by our master craftsmen, with traditional jewellery techniques and modern technology, that evoke the richness of the Peranakan culture. Traditional Peranakan’s material culture is immensely rich in ornamentation and symbolism, where inspiration was drawn from a wide diversity of ethnic cultures through the centuries. Le Straits aspires to fuse this profusion of unique blends with the elegance of contemporary design.

Heritage + Contemporary
“Peranakan-style jewellery can be too traditional or extravagant as an everyday and for the younger generation especially the millennials to accept. Thus, I’m creating and designing it into a more contemporary style while retaining its tradition and heritage. When one wears such a jewellery, they should be interested not only in the design but also fascinated about the culture and learn more about it so that they feel they are wearing a piece of heritage on themselves”, signs off Flin Lee.

Asia

Business Outlook

COMPANY OF THE
YEAR - 2023